Regulae Contenti pro Praeconibus

Targetoo owns, operates, and manages advanced programmatic advertising technology designed to power effective global mobile campaigns.

The success of a mobile advertising campaign depends on the effective use of these technologies. Targetoo’s Demand Side Platform (DSP) enables seamless user acquisition, engagement, operational efficiency, and monetization.

To protect our partners and ensure a consistent, high-quality user experience, all advertisers must comply with Targetoo’s Advertiser Content Guidelines.

APK Requisita 

All APK files submitted for preload inventory must be listed on the Google Play Store. Targetoo and its carrier partners will not approve custom APKs that differ in functionality or features from the Play Store version.

Version Imperium

Updated APK files must have a higher version number than the version currently preloaded. Targetoo cannot accept updates using the same or lower version number.

For questions, contact contact@targetoo.com.

Targetoo continuously monitors Google Play Store updates to deliver the latest versions. Occasionally, there may be a short delay before new APKs are available on the Ignite platform, during which the previous version may remain active. Advertisers can minimize this delay by uploading the latest file and notifying our team via the customer portal.

Prohibitus Content

Applications containing or promoting sexually explicit or adult-oriented content are not allowed on Targetoo. This includes:

• Adult entertainment or products

• Escort or “international bride” services

• Pornographic or sexually suggestive imagery (nudity, lingerie, swimwear used provocatively)

• Content depicting or promoting sexual acts or bestiality

Detestabilis Content

Applications that promote or contain hate speech are strictly prohibited. Examples include:

• Content targeting individuals or protected groups based on race, ethnicity, nationality, religion, gender, sexual orientation, age, disability, veteran status, or immigration/refugee status

• Material supporting or associating with terrorist, criminal, or hate-based organizations

• References to historical events or practices that harmed protected groups in a derogatory or offensive manner

Violence

Applications that depict, promote, or instruct violent or dangerous behavior are not permitted. Examples include:

• Graphic depictions or threats of violence against people or animals

• Terrorist-related materials or recordings of attacks

• Instructions for creating weapons, explosives, or other harmful devices

Contentus Related ad alea

Applications promoting online or offline gambling are prohibited, including:

• Apps offering betting, wagering, or casino-style play for money or material value

• Apps directing users to gambling websites

• Any form of gambling-related promotion or content

Illegalis Activities

Applications that promote or facilitate illegal activity are prohibited, including:

• Selling or purchasing prescription or illegal drugs

• Instructions for manufacturing or cultivating illegal substances

• Promotion or depiction of drug, alcohol, or tobacco use by minors

Persona et intellectualis proprietas

Applications must not impersonate any brand, organization, or individual. Misuse of names, logos, or trademarks that could mislead users is prohibited. Targetoo also rejects applications that promote or facilitate copyright infringement, including unauthorized streaming or downloading of protected content.

Moribus fallax

Applications must clearly disclose their purpose and function, operate as described, and not mislead users.

They must not:

• Imitate system notifications or OS functions

• Modify device settings without explicit and reversible user consent

• Disrupt normal system or device operation

• Send spam or unsolicited notifications

• Send SMS, email, or other messages without consent from both sender and recipient

Abusus machinae et Networks

Applications must not interfere with or gain unauthorized access to devices, networks, or services. The following behaviors are prohibited:

• Blocking or impairing the functionality of other apps

• Facilitating or instructing hacking or bypassing security

• Abusing APIs or network resources

Vehemens mores

Applications that act maliciously, steal data, or spy on users are prohibited. This includes:

• Malware, spyware, viruses, or trojans

• Apps that distribute or install malicious software

• Phishing or fake apps designed to collect user credentials

• Apps that install other applications without user consent

In-App Advertising pretium

Targetoo works closely with carrier and ad partners to ensure all applications provide the best possible user experience.

In-app advertising (such as banners and interstitials) must follow industry-approved best practices. Developers should review Targetoo’s Display Ad Integration Guidelines before submitting applications for approval and pay special attention to prohibited ad practices.

Alia Requisita

To qualify for distribution through Targetoo, applications must also meet these technical and business requirements:

• Include links to Terms & Conditions and Privacy Policy identical to the Play Store listing

• Be rated according to CTIA and/or ESRB standards based on content

• Comply with COPPA (Children’s Online Privacy Protection Act) — FTC COPPA Rule

• Do not access user contact lists for marketing without consent

• Request all device permissions transparently and at runtime

• Use only permissions declared in the Play Store listing

• Implement Google Play License Check for all apps (including free ones)

• Keep total app size under 100MB

• Include a customer support contact for Targetoo, partners, or end users